Now is the time to jump into a career in digital marketing. New channels and new consumer habits online have encouraged businesses to turn to the world of digital to market themselves, opening a plethora of new roles in the process.

But is digital marketing a good career for you? The marketing and creative recruitment experts at Robert Half share their industry knowledge, how to get into it, what you can get out of it, and what skills are required. 

Why choose a career in digital marketing?

There’s never been a more exciting time to become a marketer. With the surge in digital-first taking over the business landscape, marketers now have access to more tools and tech than ever. Best yet, their roles are transforming — marketers are now being asked to diversify their digital skills and become more data-literate so they can own the results they deliver. 

The abundance of online marketing opportunities, combined with the variety of channels required to launch a successful marketing strategy, means plenty of scope for those with basic marketing skills.

A digital marketing career path can also offer professionals rapid growth and learning opportunities. Ever-changing content consumption, user behaviour and the introduction of new marketing tools are an incentive to stay ahead of the game and continue to evolve skill sets.

Roles and career opportunities in digital marketing

Because they span all online marketing efforts, the roles on offer within a digital marketing career can be incredibly diverse. Some of the options are:

● (PPC) advertising
● CRM and email marketing
● Search engine optimisation
● Data analytics
● Content writing
● Graphic design
● Social media marketing
● Performance marketing
● Search engine marketing

The number of varied roles within digital marketing makes it an accessible career option, which can be side-stepped into from many different career backgrounds. If you’re a graduate hoping to find a career in digital marketing, you’ll be spoiled for choice as to your area of expertise and should be able to build on your education to start.

Related: How to pick (and land) your dream marketing role

According to insights from the Robert Half 2023 Salary Guide, the most in-demand roles are Digital Marketing Managers, CRM Managers, and SEO Managers. This suggests businesses are particularly interested in investing in roles which foster long-term customer relationships and drive traffic.

What skills do you need for a career in marketing?

Although there are a great many avenues to go down within permanent digital marketing careers, some skills are universally necessary for all.

Formulating a quick response to identified data trends is crucial in servicing customer needs and staying ahead of the competition. As in any marketing role, creativity, passion, strategy, and people skills are key. In terms of technical skills, the most sought-after qualifications for careers in digital marketing are SEO, PPC, Google Analytics, copywriting, and Salesforce/Hubspot.

 

Now you know how to get a career in digital marketing, it might be time to take the leap! Browse open roles and find your next opportunity or upload your CV to the Robert Half site. To improve your chances of landing your dream role, hone your skills on the advice blog.