An account manager/executive plans, coordinates, directs and implements advertising and/or marketing campaigns, and serves as a day-to-day liaison with clients to ensure client satisfaction. This position includes responsibility for the timely completion of projects ranging from new product launches to print, web, mobile, television and radio advertisements. In some organizations, the account manager/executive is also responsible for acquiring new accounts. Excellent interpersonal, customer service, critical thinking, problem-solving and organizational skills are requirements for success in this role.
Typical account manager/executive duties:
Working closely with existing clients to help them formulate effective strategies for their advertising and marketing campaignsManaging creative and production teams to execute advertising campaigns on time and within budgetSelecting media vehicles and determining appropriate placement and timing of campaign elements
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