The art director is responsible for overseeing the artistic development of marketing, advertising and promotional pieces, including print, online, mobile, television and radio advertisements; collateral materials; and internal and external corporate publications. Within an agency, the art director collaborates with senior-level copywriters to develop strategies for advertising campaigns and often specializes in a particular area, such as print or broadcast advertising. Candidates for this role must have strong leadership skills, a design background, proficiency in creative tools such as Adobe Creative Suite, and a basic understanding of coding for digital projects. Five to eight years of related experience may be required.
Typical art director duties:
Supervising or leading a team of designers, photographers, illustrators, production artists, copywriters and creative freelancersCollaborating with members of the marketing or media buying team to develop strategies for advertising campaignsCreating presentations and project plans, meeting with clients, and ensuring a successful online representation of clients’ brands
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