The customer experience marketing manager is a data-driven position on marketing teams. These professionals manage and oversee the mapping of all processes aimed at the customer journey, including direct web traffic, inbound inquiries, television, print and digital media, and channels such as social media, mobile and geotagging. Customer experience marketing managers must be versatile and flexible in their outlook and willing to embrace several marketing disciplines to help the company create positive interactions with customers. Employers often prefer candidates who have a strong understanding of the company’s business and market.
Developing personalization strategies based on analysis of data to pursue new clients and better manage existing relationshipsSupervising implementation of all customer relationship strategiesWorking with support teams to analyze data from multiple sources with the goal of building better relationships with customers
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