E-commerce marketing managers develop and implement plans to achieve online marketing and sales goals through effective e-commerce. They may be expected to drive or contribute to search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behavior. This role also often includes training and leading an e-commerce marketing team. Employers look for candidates who are skilled at translating quantitative information into creative strategies.
Typical e-commerce marketing manager duties:
Developing project budgets and monitoring costsProviding status reports to project stakeholders, including business leadershipCollaborating with IT staff to improve customers’ online experience
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