The interactive producer oversees development and implementation of a website, coordinating the efforts of third-party vendors, internet service providers and the web team. This professional manages website updates and improvements through internal coordination with development teams, business owners and quality assurance teams, and communicates changes to critical users, including senior management. A strong understanding of web and social media marketing is required.
Typical interactive producer duties:
Analyzing web measurement data to make recommendations and implement improvementsWorking closely with the design team to ensure designs are translated into visually compelling web pagesCoding and testing websites
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