The interactive/web copywriter writes clear and compelling online content, including articles, product descriptions, online advertisements, promotional copy, e-newsletters, blog posts and podcast scripts. This position requires strong writing and editing skills, attention to detail, and the ability to think critically. Employers often seek candidates with several years of professional writing experience, HTML skills and an understanding of search engine optimization (SEO).
Typical interactive/web copywriter duties:
Editing and repurposing existing copy for the webPlanning and crafting email marketing campaignsDeveloping and presenting creative concepts to clients
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