Web content managers oversee the content that appears on an organization’s website. They collaborate with creative and web teams to develop content that is brand-appropriate and search engine-optimized. Candidates must have knowledge of content management systems. Basic coding skills also may be required. Several years of experience in digital marketing or web content management may be preferred.
Typical web content manager duties:
Contributing to the development of a web content strategy that aligns with a company’s short- and long-term marketing objectivesMonitoring a website’s traffic and search engine rankings and other metricsPerforming regular quality assurance checks to ensure all web pages are up-to-date, operational, accurate and error-free
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