Don’t use out-dated or unprofessional contact details. Always use the most recent, most relevant, and the most professional
Don’t simply copy or rewrite your resume in your admin cover letter
Don’t include irrelevant information. Consider the role, the company and what they want most from candidates. Focus on these areas in your cover letter
Don’t use buzzwords. When overused they tend to lose meaning and impact
Don’t use company-specific language or terminology. Stick to what is known and understood at an industry level