The acceleration of digitisation across marketing functions is being driven by the demand for greater efficiency and stronger results. Companies are now building digital teams focused on making data-driven marketing strategies.
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of managers say they need, but are missing staff with experience in digital marketing automation tools
Return on investment in the spotlight for senior leaders
As return on investment (ROI) remains under the microscope to hold decision-makers accountable, not exceeding budgets is top of mind for marketing directors.Senior leaders can make smarter customer-driven business choices by measuring the success of marketing campaigns using data analysis and by evaluating ROI.Professionals with data analysis skills and internal analytics teams can determine the impact of activity on revenue which, in turn, helps shape marketing decisions.
of managers offer flexible work schedules and 25% plan to offer it of managers are expanding their professional development program to retain employees
In-person events make a return
After many companies were forced to cancel or reschedule their marketing events during the pandemic, in-person events and campaigns are now returning to the agenda.With many businesses letting event talent go during the pandemic, demand for marketing event coordinators with strong organisational and stakeholder management skills is accelerating.
Building the optimal marketing team
“Many companies’ marketing activities shifted online during the pandemic with the effect that leaders were in a better position to measure the success of their campaigns and ROI. As a result of this transition and the lessons that followed, companies are now investing in building marketing teams than can help boost revenue through online lead generation and customer engagement. With a new digital focus, salaries in the sector are trending upwards as demand for digital marketing talent grows.” – David Jones, Senior Managing Director, Asia Pacific
In-demand roles
Digital Marketing ManagerCRM ManagerContent ManagerEvents Coordinator
Data referenced in this Salary Guide is based on an online survey developed by Robert Half and conducted by an independent research firm in November 2022, surveying 300 hiring managers from companies across Australia.
